Transformation

A persona is an aspect of an individual's character that is shown to or perceived by others.

In the Ace Attorney series, characters have clearly defined personas. Some characters have multiple personas, each of which is associated with a collection of sprites or model animations. Common examples of characters with multiple personas include culprits, who tend to transition dramatically at some point after being confronted directly by the protagonist as the real killer. They may drop all pretenses of being an unassuming, upstanding member of society who would certainly never commit a crime as heinous as murder, instead mocking the protagonist and gloating when they believe that they are at an advantage.